Further endorsing their commitment to the Gala Gaming Platform (GGP) and Open Server-Based Gaming (Open SBG, The Gala Coral Group (GCG) have today announced the roll-out of a further 1200 terminals across the Gala Coral estate.
The latest roll-out, to be fully implemented by the end of July 2007, will consist of 600 Multi-Win Roulette terminals for SBG table gaming and 300 Atronic e-motion cabinets for SBG slots, as well as 300 SBG bingo seats. Built on Inspired Gaming Group’s (IGG) Open SBGplatform, GGP promotes third party integration and the roll-out of Atronic cabinets demonstrates the inherent Open 3rd party integration capabilities within GGP.
GGP is an open server-based gaming platform that allows GCG to download content remotely, monitor incomes and play data in real time over the network. It also allows GCG to source hardware and terminals independently as demonstrated by the acquisition of the above Atronic cabinets.
GCG also has plans to be operating 500 GGP terminals in their Bingo businesses by September 2007, offering both digital bingo and digital slot products.
With 170 Bingo Clubs across the UK, approximately 32 million admissions every year, and a typical weekly payout of £28 million in prize money, Gala Bingo is the industry leader. GCG is also the largest multi-site machine operator in Europe, with 31 Casinos and circa 1600 Betting Shops.
Luke Alvarez, co-CEO Inspired Gaming Group commented: “We are pleased to be part of this latest addition to the GCG estate and it further confirms the success of our award-winning SBG Casino products, from both a technical and financial perspective.”
Peter Hannibal, Electronic Gaming Director, GCG, added: “Since GCG and Inspired first implemented GGP in January 2006, its success is proven, giving us a return on investment in less than twelve months. Technology is the future of our business and 80 to 90p of every pound we take in the future will come from electronic gaming. We will have more and better content through SBG, greater brand leverage, maximum customer choice, an accurate view of our customers and their activities, that will help retention and customer yield. Everyone in the value chain from content providers to customers will benefit.”
Visit the Inspired Gaming Group website for the current Inspired Gaming share price.
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