Inspired in gaming deal with Ladbrokes

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Inspired Gaming Group today announced a deal to supply Ladbrokes with Category B content across 1,500 of the bookmaker’s existing ‘Lara’ Gaming Machines terminals via its Open Server-Based Gaming (Open SBGTM) platform.

The deal reinforces Inspired’s position as the leading player in the Open SBGTM market, and follows September 2007’s revised Gambling Act legislation which now allows bookmakers to house up to a total of four Category B gaming machines in every betting shop. The terminals will go live during February.

Inspired will be providing Ladbrokes with Category B content from some of the industry’s leading games developers, and the terminals will benefit from being centrally managed over a broadband network to ensure that the machines are working and the latest and best content is constantly uploaded on to each.

“We are delighted to have signed this deal to supply and work closely with one of the UK’s leading bookmakers,” commented Luke Alvarez, co-CEO of Inspired. “Incorporating our state of the art operating platform into Ladbrokes’ hardware will ensure an unrivalled player experience for Ladbrokes’ customers, and will lend an extra element to their current FOBT offering. We anticipate much success working together.”

Richard Ames, Managing Director, Retail, of Ladbrokes stated: “Inspired’s position and expertise as the Open SBGTM market leader, coupled with the consistently excellent performance of its technology, made the decision to award this contract a straightforward one. We look forward to working closely with Inspired across the Ladbrokes’ Gaming Machine estate.”

Visit the Inspired Gaming Group website for the current Inspired Gaming share price.