InterCasino is aware of the comments made in the Gambling Compliance Survey 2007 in relation to its recent advertising campaign. Contrary to what has been widely reported in the press, concerns have been raised in relation to the campaign but no formal adjudication has yet been made by the ASA.
InterCasino does not agree with the concerns raised by CAP and the ASA in relation to its ads and will be defending its campaign as part of the formal adjudication process. In doing so it has the full support of Clearcast who cleared the ads before transmission. (Clearcast has taken over responsibility from the BACC for the pre transmission examination of television advertisements.)
There have been no complaints from the public in relation to the advertisements. Again, contrary to reporting, InterCasino continues to broadcast the adverts and has not been asked to formally withdraw them pending the conclusion of the formal adjudication process. The advertisements have proved successful in appealing to customers in the 25 to 40 year old target audience.
About InterCasino.com
Intercasino.co.uk was founded in 1996, and is both the oldest, most awarded and largest online casino within the world.
The intercasino.co.uk site is also constantly voted as the Best Online Casino in the UK, and hosts more than 200 online casino games and has paid over $3billion in customer’s winnings since its inception.
Player and site security is at the forefront of its strength, InterCasino is partnered with NETELLER.com, a publicly traded company within the London AIM exchange, who is able to transfer moneys securely and easily with ECash Direct, one of the most dependable and trustworthy e-commerce applications in the world.
ECash alone have processed more than $11billion in consistent electronic transactions within more than 240 countries since their beginnings in conjunction with CryptoLogic, Inc., who are one of very few gaming software companies who are certified to the strict standards that are made similar to those within the land-based gaming and that is traded on the London, Toronto and New York Stock Exchanges.
For further information, please contact:
Fraser Linkleter
Ads Dot Com
Tel: 020 7 616 1940
Email: fraserl@adsdotcom.co.uk
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