Yandex to speak at International Search Summit

WebCertain has announced details of the November 2008 International Search Summit, the only event to focus specifically on international and multilingual search marketing.

The second International Search Summit will be held on 20 November at the British Library, London. Eugene Lomize, Head of Advertising Technology Group at Russia’s largest search engine Yandex will be outlining its range of advertising services for delegates at the Summit, as well as giving advice and tips on how to run successful campaigns in the Russian market.

The International Search Summit will teach delegates all they need to know about running international campaigns in multiple languages. Thought-leaders, industry analysts, consultants and practitioners will identify and discuss the latest challenges, insights, tools and techniques in international search marketing.

WebCertain’s Managing Director, Andy Atkins-Krüger, will chair the Summit. Andy is recognised as one of the UK’s foremost international search marketing experts and is an internationally renowned speaker on the subject. Andy will introduce a line up of presentations, case studies and panel debates.

Andy Atkins-Krüger says:

“I am delighted to welcome Eugene to the November event, our second in the International Search Summit series. The key to successful international marketing is understanding the marketplace from experienced people at the coal face. Eugene was the core developer for Yandex’s main advertising services and he is one of the foremost experts on the Russian market. This is a tremendous opportunity for marketers to benefit from his wealth of experience and knowledge as they consider their strategy for international success.”

The full programme will be announced shortly. See www.internationalsearchsummit.com for more details