Search Marketing Expo, also known as SMX, recently announced that Microsoft will be delivering the opening Keynote session at the London event this year.
SMX is the leading global event for cutting-edge SEO and PPC tactics delivered by the finest talent in search marketing – and organised and hosted by renowned search marketing expert Chris Sherman, the Executive Editor of Search Engine Land.
Microsoft’s development leaders on both the paid and organic side of search, Nathan Buggia and Zhao Hui Tang, will lead a forward-thinking keynote conversation on the next big step in search innovation. The session, ‘Empowering Search Marketers: The Next Generation’, will outline Microsoft’s vision of the future of search marketing. The audience will share information on how Microsoft is breaking down barriers and building a powerful new set of tools that move beyond straightforward functionality.
“The past few years have seen the introduction of new features, offering richer search results, personalisation and other tools designed to empower searchers,” Chris Sherman says. “Search engines are now shifting focus, preparing new, highly sophisticated tools designed to take marketers to the next level, enabling them to fine-tune campaigns in ways not previously achievable. I am looking forward to discussing the issues and hearing more about Microsoft’s plans for the next generation of search marketing.”
Sessions include: Pump Up Your Paid Search, Landing Pages & Multivariate Testing, Search Marketing & Persona Models, The Global Search Universe, Fundamentals of Search Advertising, SEO & Social Media Marketing, Avoiding PPC Pitfalls, Brand & Reputation Management Strategies, Industrial Strength SEO, Integrating Search & Display Marketing Campaigns, Buying Sites For SEO, Search 3.0: Video Search & Blended Results, Search 3.0: Local Search & Blended Results and many more.
SMX has been developed by Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series and is being produced in London with Rising Media, producers of eMetrics Marketing Optimisation Summit and Widget Web Expo.
SMX London will be held on 4-5 November 2008 at the New Connaught Rooms, Covent Garden. See www.searchmarketingexpo.com/london/
