Categories: Uncategorized

Seymourpowell win battle to re-design top UK tampon brand Lil-lets

The leading design and innovation company, Seymourpowell, has won a two-way pitch to re-design and position the Lil-lets applicator tampon brand. The project is the first stage in a design programme across the wider Lil-lets range both in the UK and overseas.

Lil-lets is the UK’s No. 2 tampon brand with 24 percent value share of the tampon market. It is market leader in the UK’s non-applicator category, for which the brand is best known. However the company launched compact applicator tampons in 2008 to broaden its appeal to the 6 million women who use applicator tampons.

The Managing Director of Seymourpowell, Jonathan Shaw comments, “This is a great win for Seymourpowell so soon into our recent merger. We look forward to working on such a long-standing brand.”

The brief to Seymourpowell is to establish Lil-lets compact applicator as a viable, differentiated offering for applicator users. This will include brand naming, identity development and packaging for the range, which includes four absorbencies.

Senior Brand Manager for Lil-lets, Jackie Roberts, added “Seymourpowell demonstrated a fresh approach and a clear understanding of the challenges we face”.

About Seymourpowell

Seymourpowell is one of the world’s leading design and innovation companies. The London-based group of award winning designers has produced some of the most innovative products of the last two decades. At the core of every project is a passion for creativity and an absolute commitment to creating better products: better for people, better for business, better for the world.

Seymourpowell is a fully functioning site, combining of a design studio, research centre and prototyping workshop. Specialisms include ethnographic user research, brand and design strategy, trends, innovation process; transportation design, product design and development, packaging and interactive.

More further information on Seymourpowell’s innovational branding log on to www.seymourpowell.com

Russell

Recent Posts

Base Station RF Power Amplifier Market to Experience Significant Growth Amid 5G Expansion and Rising Mobile Device Adoption

October 24, 2024 – Metastat Insights – The global Base Station RF Power Amplifier market…

4 weeks ago

World Leaders in Aeronautics, Defence, and Aerospace to Attend the Marrakech Air Show 2024

London, 23rd October 2024 – Under the High Patronage of His Majesty King Mohammed VI,…

4 weeks ago

Sunshine State Dentistry of Boynton Beach Launches New Website to Provide Patients with a Seamless Digital Experience

Boynton Beach, FL – September 10, 2024 – Sunshine State Dentistry of Boynton Beach, led…

2 months ago

Metastat Insights Projects Significant Growth in Tattoo Supplies Market by 2031

Sep 10, 2024 – Dallas, TX – A new report by Metastat Insights reveals that…

2 months ago

RIMC Celebrates 20th Anniversary, Bringing Global Digital Marketing Insights to Iceland

Reykjavik, Iceland – September 2024 – The Reykjavik Internet Marketing Conference (RIMC), Iceland's longest-running digital…

3 months ago

The Inspiring Journey of Sleipnir Tours

Hafnarfjörður, Iceland, July 16, 2024 – One evening in Iceland, Ástvaldur, the founder of Sleipnir…

4 months ago