‘It’s Sociology, Not Technology!’ – Live Insights at Knexus Digital

April 8, 2009 – London – Knexus Digital, the essential digital marketing resource, will host live insights from social media industry expert Linda Zimmer (Marcom Interactive), on common mistakes that marketers make in their social media strategy. The content includes:

– Why specific social media technologies are inadequate measures of social media success
– The importance of focusing on online audience behaviour
– Inculcating successful social media strategy
– Understanding 8 types of audience behaviours and integrating these in social media strategy
– Six trends for social media initiatives

Webcast access is available on a complimentary basis for first time users of Knexus Digital. Marketers looking for the best insights and intelligence on Social Media can sign up at www.knexusgroup.com/view/733/complimentary/846252

About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

Our rich programme of 450 + latest digital marketing topics is delivered by 25 leading experts to suit the flexible needs of our customers – ranging from 10 minute expert insights online to 120 minute offline networking opportunities. Coupled with this, our powerful tools provide effective networking & collaboration, blogging and reporting capabilities.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e. sherlyn.lee@knexusgroup.com