Lexmark Named Gold Sponsor Of Digital Print & Imaging Summit Middle East 2009

To highlight its print innovations and technologies and share TCO benefits with customers at the event.

Dubai, UAE, April 21, 2009: Aspire Events today announced that Lexmark, a leading provider of printing solutions and services, has confirmed its participation as the Gold Sponsor of the Digital Print and Imaging (DPI) Summit Middle East 2009 to be held from May 11-12, 2009 at the Madinat Jumeriah in Dubai. Lexmark plans to highlight and demonstrate the features and benefits of its broad portfolio of print solutions at the event, where key decision makers, CIOs and IT managers from major industry segments are expected to attend. Senior Executives from Lexmark will be attending the two day event as keynote speakers as well as hold one-on-one meetings with interested delegates.
Speaking on their participation, Francois Feuillet, General Manager of Lexmark Middle East, said, “We are delighted to participate in this niche print and imaging event as a gold sponsor. DPI Summit ME is the perfect forum for us to showcase our latest solutions as well as highlight our unique “Print less, save more” value proposition to a much focused audience of customers.”
Lexmark has, since the beginning of the year, unveiled refreshes across their product lines. It recently launched the new Lexmark T650 and X650 family of monochrome laser printers and multifunction products (MFPs), designed with advanced features to help optimise workflow, save money and reduce impact on the environment. These products will be among the solutions on display at the two day event.
“All of the Lexmark X650 Series MFPs come equipped with built-in two-sided printing and can utilize Lexmark’s Embedded Solutions Framework, which enables customizable or industry-specific solutions to streamline paper-based processes, increasing productivity and reducing page volumes. The Lexmark X650 Series also features Lexmark’s award-winning e-Task color touch screen, which makes it easy to complete complicated, multi-step processes at the touch of an icon. Individual users can even personalize their own e-Task touch screen with Lexmark’s new MyMFP,” explained Sandrine Guillemoteau, Marketing Manager at Lexmark Middle East.

Lexmark will also highlight how it can help businesses analyse their current printing environment, identify areas of efficiency improvements and put in place a more adapted fleet and output strategy that will lead to better end user productivity and lower output costs.
The Digital Print & Imaging Summit Middle East 2009 will be bring together technology vendors, industry analysts and key decision makers from medium to large enterprises and other key industry verticals in the region on a single platform. The two-day event will help companies focus on new ways of redesigning their print and imaging workflow requirements and help them achieve tangible return on their investments.
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About Lexmark
Lexmark International, Inc. (NYSE: LXK) provides businesses and consumers in more than 150 countries with a broad range of printing and imaging products, solutions and services that help them to be more productive. In 2008, Lexmark reported $4.5 billion in revenue. Learn how Lexmark can help you get more done at www.lexmark-me.com.

Lexmark and Lexmark with diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

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About Aspire Events:
Founded in January 2006, Dubai-based ASPIRE Events is managed by a group of professionals who bring with them years of expertise in event management, corporate meetings and conferences, PR, media, printing and advertising, exhibitions, IT, business and lifestyle publishing. Aspire organises and executes its own events (Aspire Forum Events) as well as customised events for corporate either regionally or overseas.

Aspire Forum Events are events for different industry verticals, which are organised onboard luxury cruise lines worldwide and also in Dubai at exotic land resorts. Balancing the serious demands of business with well-deserved pleasure, Aspire offers perfect solutions with a combination of options that allow flexibility and variety at affordable costs. These customised events are designed to put buyers and sellers together at senior level and to offer them an opportunity to network with peers, find the right business partner and to catch up on the latest developments.
For further details, please visit http://www.aspirevents.com/ and http://www.dpisummitme.com

Media Contact:
Dojo Jose
Director
Digital Print & Imaging Summit ME 2009
Tel: +9714-2115278
Fax: +9714-2115101
Mob: +97150-5517689
Email: info@dpisummitme.com