27 May 2009 – London – The number of people using their mobile device to access news and information online more than doubled from January 2008 to January 2009.
Among the 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35%) did so daily; more than double the size of the audience last year
Sales of smartphones are set to grow 12-15% in 2009. Some analysts forecast 30%+ market growth for phones with advanced capabilities such as email or internet browsing.
Knexus Digital, the essential digital marketing resource, has teamed up with Russell Buckley of Admob (also Global Chairman of the Board of The Mobile Marketing Association), to provide insights into how marketers can leverage on this fast-growing channel–by optimizing mobile marketing to effectively target the right consumers!
Two recent reports on the UK’s mobile advertising industry indicated that despite marketers cutting budgets and increasing global financial distress, both the number of advertisers and the budget spent on mobile marketing is higher than before…why and how can mobile marketing spell success for you?
To understand how Knexus Digital can help you get compelling insights on Mobile Marketing, or other areas of the digital marketing mix, email info@knexusgroup.com
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About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.
In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.
Knexus Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com
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