Major Shortfall for marketing success in the 21st century

01 June 2009 – London- Knexus Digital’s in-house research has found that companies are facing a major shortfall in their marketing capabilities that could cost them hundreds or billions of dollars of lost sales to better prepared competitors.

In a market place characterized by fragmenting audiences, rapid technology innovation and empowered digital consumers, the majority of marketing organizations have a fundamental shortfall in appropriate digital skills & competencies.

Graeme Foux, CEO of Knexus said, “They’re also ill equipped to track and respond to changing market conditions. Creating a marketing strategy was once an annual occurrence. Today, companies must constantly reassess and refine their strategy in response to changing market conditions. To achieve this ‘marketing agility’, brands will have to think beyond their traditional agency relationships, investing in trusted resources that can highlight market changes.”

Knexus Digital provides the online tools and resource, necessary for marketing teams to maximize their performance for a successful digital marketing strategy. It combines the latest digital marketing content from more than 32 leading industry experts, together with powerful networking tools for users to collaborate with peers and colleagues.

“According to our customers, Knexus Digital is recognized as an essential digital marketing resource which helps them to constantly track and adapt to an ever-changing marketplace. The success of Knexus Digital is due to continuous, innovative development of our products and a user experience that is second to none”, said Brook Minto, Knexus Account Manager.

For more information about Knexus Digital, please contact Sherlyn Lee at +44 (0) 845 838 5316 or sherlyn.lee@knexusgroup.com

About Knexus Digital
Knexus Digital is the leading online tool and resource to maximise marketing teams performance and deliver digital marketing success. In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

Knexus Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com