Email Marketing has become increasingly popular through the credit crunch because it is quick and cheap to deploy. Traditionally email marketing has only been accessible to large enterprises however as technology progresses email marketing is becoming more affordable to the small business, aided by the introduction of on-demand services such as Swiftpage.
Nik Smith, Marketing Manager at DMC Software said, “Email marketing has rapidly replaced direct mail, so for small businesses to remain competitive they need to have an email marketing solution in place. With Swiftpage professional looking HTML emails are easy to create and what’s more, you only pay for what you use.”
“Email marketing is second only to search in companies’ online marketing budgets today, with 80% of marketers using, piloting, or planning email marketing programs and 88% expecting email effectiveness to increase in the next three years.
“Many marketers are interested in new social computing technologies like blogs, RSS, and podcasting, but marketers shouldn’t forget about email marketing. Email’s conversational nature makes it a perfect medium to engage customers in peer-to-peer exchanges.” The Forrester Wave
Swiftpage provides users with the tools to design and create comprehensive HTML email marketing campaigns, reaching out to leads, prospect and clients. Email communications can be sent to individual contacts or mass merges can be sent to groups and lookups. In addition, Swiftpage tracks who has opened email communications and those who have clicked, therefore when running future campaigns email communications can be targeted more effectively.
Swiftpage is the number one integrated email marketing solution for ACT! by Sage, introducing a marketing automation platform to its already robust functionality. The integration provided by Swiftpage means that users can benefit from a complete view of the customer. In one location an ACT! user can view contact information, including notes and history and activities as well as Swiftpage email interactions.
About DMC Software
DMC Software is a company that is experienced in providing Customer Relationship Management (CRM), Accounts and integrated business solutions for businesses of all sizes, across a broad range of industries including ACT! by Sage, Sage CRM, Sage SalesLogix CRM and Microsoft Dynamics CRM. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the solutions and supporting services to increase efficiency and profitability.
For more information on the CRM solutions and professional services available from DMC Software visit www.dmcsoftware.co.uk. Alternatively, email info@dmcsoftware.co.uk or call FREEPHONE 0800 6522 423 to speak to a member of the sales staff.
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For more information please contact Jade Dixon-Winters, Marketing Executive.
Email:jadewinters@dmcsoftware.co.uk
Tel: 01733 362120
