CRM is an essential tool to support businesses through the upturn: DMC Software

During the turbulent economic climate of the last twelve months, DMC Software, leading Sage Business Partner, have consistently spoken of the strong benefits to businesses of Customer Relationship Management (CRM) and its ability to help companies to survive the recession.

Now that economic forecasters see the green shoots of recovery, DMC advise how CRM is more important than ever in guiding businesses to recovery.

Mike Ramsay, managing director of DMC Software said, “CRM for many businesses during the recession has been the difference between success and failure. At DMC we have a strong focus on customer service and without our CRM solution the high level of customer service we provide would be drastically reduced. CRM is what has given our business the strength to grow during the recession, defying the economic trend, because we had the tools in place to acquire and retain clients.

“The economic crash has shaped buying behaviour and many buyers now place customer service higher on their agenda than ever before. CRM solutions are key to providing a high level of customer service providing businesses with a competitive advantage moving forward.”

CRM software, when implemented correctly, provides a single location for all customer centric data to be stored. Sage SalesLogix CRM is the world’s leading CRM solution that enables users to stay competitive while safeguarding customer retention. SalesLogix has been designed to support the entire business in making more profitable business relationships, with three modules for sales, marketing and customer service functions.

Sage SalesLogix is an extremely powerful solution which offers great opportunities for further development to meet individual business requirements. Existing business processes can be streamlined and automated through introducing SalesLogix, allowing resources to be utilised to better effect, freeing time to be spent attending to more important aspects of business.

About DMC

DMC Software offers a host of software solutions to support the Customer Relationship Management (CRM) and Accounts functions within a business. In addition to this they offer high quality professional services, including development, training and technical support, ensuring businesses are provided with a solution that will increase efficiency and profitability.

For more information on any of the products available from DMC Software visit www.dmcsoftware.co.uk, email info@dmcsoftware.co.uk or FREEPHONE 0800 6522 423 to speak to a member of the sales staff.

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For more information please contact Jade Dixon-Winters, Marketing Executive.

Email: jadewinters@dmcsoftware.co.uk

Tel: +44 (0)1733 362120