The 2009 Benchmark Awards took place at the Grosvenor House Hotel on Tuesday 1st December. On the night Williams Murray Hamm was awarded first place in the Retail category for its design of the Recipease food kits for Jamie Oliver Enterprises.
Entrants are judged on the consistency of the brand message (within the programme or across the campaign), overall creativity and innovation achieved within the constraints of the brand guidelines. The judges also consider the appropriateness within the relevant market sector.
Recipease is an original food outlet developed by Jamie Oliver. Williams Murray Hamm created the new retail concept for ‘food explorers’, targeting customers who get excited about preparing and learning to cook food. To communicate the sense of meal assembly, the consultancy devised the idea of an Airfix-style food kit, and used illustrations to create a witty language that talks about good food and how easy it is to cook.
For more information on Williams Murray Hamm designs log on to www.creatingdifference.com
October 24, 2024 – Metastat Insights – The global Base Station RF Power Amplifier market…
London, 23rd October 2024 – Under the High Patronage of His Majesty King Mohammed VI,…
Boynton Beach, FL – September 10, 2024 – Sunshine State Dentistry of Boynton Beach, led…
Sep 10, 2024 – Dallas, TX – A new report by Metastat Insights reveals that…
Reykjavik, Iceland – September 2024 – The Reykjavik Internet Marketing Conference (RIMC), Iceland's longest-running digital…
Hafnarfjörður, Iceland, July 16, 2024 – One evening in Iceland, Ástvaldur, the founder of Sleipnir…