Since 1995 Tower Hamlets Summer University has provided young people in London with free courses and activities to give them the experience, skills and self-belief they need to make the most of their lives. Courses are as diverse as ‘How to DJ’, ‘Intro to Arabic Language’, ‘Thai Cooking’ and ‘Intro to Strategic Marketing’.
For the past 14 years Tower Hamlets Summer University have worked tirelessly to improve the conditions and future of young people living in London. Dizzee Rascal attended a Tower Hamlets Summer Uni music production course when he was 14, which he says was the catalyst for his current huge success. He is now a patron for the University.
In 2009, Williams Murray Hamm was asked by Summer University to develop a differentiated and ownable brand identity that would be unique enough to be protected and trademarked in order to franchise the model across London and beyond.
Summer Uni is not like normal academic institutions. Fundamentally unconventional and unacademic, it is about innovative learning for extraordinary people. The brief to Williams Murray Hamm was to bring the dynamism and vigour of the brand’s personality to life through design.
The name ‘Futureversity’ was adopted, moving away from the more generic ‘Summer University’. The new identity is derived from the idea of fly posting and runs the strapline ‘Where Things Can Happen’. It expresses the offer in a way that positions Futureversity as education without the establishment for the Facebook generation.
WMH created the brand identity, communication materials, guidelines, and launch animation.
To view more innovative designs by Williams Murray Hamm visit www.creatingdifference.com
