Multilingual search marketing agency teams up with content-driven e-communications company
London, 21st May 2010 – International search marketing agency WebCertain announces a partnership with Waltham, Massachusetts based IMN, a content-driven email marketing solutions provider, to offer an international, search engine optimization (SEO)-friendly e-communications service for international organisations interested in building brand awareness, generating leads, and increasing sales.
The partnership combines WebCertain’s multilingual online marketing expertise with IMN’s innovative e-communication service, primarily e-newsletters, to produce effective web marketing solutions for large organisations. Multinational organisations can leverage such solutions to target global audiences that speak multiple languages with high-quality content that addresses a wide range of topics.
IMN couples e-newsletter content with layered micro sites, which results in significant SEO benefits for its clients. Before content is distributed, native speakers of languages recognised by the system identify relevant keywords and phrases, hyperlinking them to the client’s website, helping to increase web traffic. E-newsletters are updated on a monthly basis and previous editions are automatically archived for future online access.
Andy Atkins-Krüger, Managing Director of WebCertain, said: “We are delighted to be working with such an innovative e-communications solutions provider as IMN. The combination of their e-communications experience and WebCertain’s multilingual capabilities will enable us to offer international organisations an effective channel for building relationships with their customers, as well as targeting new business, without having to worry about language barriers.”
Pierre Jean, Area Manager, Europe, IMN, said: “IMN has been working with international organisations to help develop their e-communications strategies for some time. The addition of WebCertain’s deep capabilities in SEO and localisation will enable us to offer a range of marketing services that will be unmatched in responding to the needs of companies deploying global campaigns. We are excited about the opportunity to further develop the IMN brand internationally and offer our services to a wider audience.”
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About WebCertain
WebCertain is the one stop shop for all international search marketing needs. Operating from just one location, WebCertain’s team of native speakers from around the globe work together to create bespoke multilingual online campaigns for its clients.
Combining local, cultural and linguistic knowledge with search marketing expertise leads to accurate, effective, relevant campaigns, which are guaranteed to improve online performance.
From SEO to PPC, Social Media to Email Marketing, Online PR to Web Development, WebCertain offers the full range of online services. In addition to its online services, WebCertain’s translation arm, WebCertain Translates, provides professional translation and localisation for both on- and offline projects.
WebCertain also runs the International Search Summit – a conference focusing on multilingual and international online marketing. The next Summits are in Berlin on 7th June and in London on 28th October. Visit http://www.internationalsearchsummit.com for more information.
About IMN
IMN is a Software as a Service (SaaS) provider specialising in content-driven e-communication services. IMN enables companies to communicate with their customers through multimedia email and e-newsletters designed to drive measurable brand impact, product visibility, leads, and sales. IMN’s solutions are deployed in a variety of markets such as financial services, automotive, franchise, direct selling, and technology.
IMN services are sold worldwide directly and through reseller organisations. Founded in 1999, and headquartered in Waltham, Massachusetts, IMN services over 3,000 accounts globally. The company’s approach to e-communications has been embraced by companies such as MetLife, Volvo Cars Northeast, Medifast, PartyLite, and Sage. Additional information can be found at www.imninc.co.uk or by calling 001-866-964-6397.
For more information about this service, visit http://www.webcertain.com or http://www.imninc.co.uk
Media Contact: Gemma Birch
WebCertain
Blackthorn House
Northminster Business Park
York
YO26 6QW
Tel: 01904 780030
Email: gemma.birch@webcertain.co.uk
Published by NewsCertain
