Training in CRM is essential for significant return on investments, claims DMC Software

Improving training in Customer Relationship Management (CRM) software is undervalued as a means to improve business efficiency and improve customer relationships, explained by DMC Software, leading Sage (UK) Business Partner and Overall Sage Circle of Excellence Winner 2009.

Customer Relationship Management (CRM) software is a powerful business tool that can transform an organisation’s customer relationships and help to yield more sales. However, in a recent survey of CRM users, 43% admitted to using less than half of the CRM functionality available to them, highlighting the need for quality CRM training.

Proficient CRM software training is vital during a Customer Relationship Management implementation to maintain a positive and productive workforce. Without the appropriate training, the true benefits of a CRM solution will not be apparent.

Mike Ramsay, Managing Director at DMC Software Solutions Ltd, comments, “A CRM implementation will only be a success if adequate training takes place. Following the recession of 2009 many businesses are still taking measures to reduce costs. In our experience, training budgets are the first to go when cut backs are made. However, CRM training can be the difference between a CRM implementation success and failure. CRM Training is fundamental to user adoption and user productivity, and therefore essential to a significant return on investment.”

Customer Relationship Management Software, when utilised correctly, provides unlimited business benefits and improves small business efficiency.

A good CRM solution enables better targeting, improved communication and subsequently enhances customer relationships, leading to an increase in customer retention.

Adequate CRM Training provides users with the skills required to fully exploit the advantages a CRM solution offers, allowing them to maximise sales opportunities, improve customer relationships and further develop business relationships. With sales revenues increasing the CRM solution, a return on investment will be quickly realised.

About DMC Software Ltd

DMC Software is a company that is experienced in providing Customer Relationship Management (CRM) Accounts and integrated business solutions for businesses of all sizes, including ACT! by Sage, Sage CRM, Sage SalesLogix CRM and Microsoft Dynamics CRM. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability throughout an organisation.

For more information on the business solutions and professional services available from DMC Software visit www.dmcsoftware.co.uk. Alternatively, email info@dmcsoftware.co.uk or call FREEPHONE 0800 6522 423 to speak to a member of the sales staff.

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For more information please contact Jade Dixon-Winters, Marketing Manager.
Email: jadewinters@dmcsoftware.co.uk
Tel: 01733 362120
Address: Churchill House, Isis Way, Minerva Business Park, Lynch Wood, Peterborough, Cambridgeshire, PE2 6QR