Yandex Speaker Comes Out on Top in New York

Insights into the Russian search market and the country’s leading search engine Yandex proved popular at the International Search Summit New York, when Preston Carey of Yandex was awarded the Medallion speaker award.

The Medallion speaker is selected by the Summit delegates, who vote for the speaker they feel delivered the best presentation of the day. Previous winners include Greg Jarboe, Dixon Jones, Inway Ni and Barry Lloyd.

Preston offered delegates insight into the development and growth of the Russian internet market, as well as Yandex itself and offered practical tips for organisations running SEO and PPC campaigns in the country.

It is not the first time that a Yandex speaker has been awarded a Medallion award; Evgeny Lomize won the award in 2010, which is a testament to the importance of Russia as an online market, and the desire of international marketers to reach a Russian audience.

WebCertain’s Andy Atkins-Krüger, who hosts the International Search Summit says, “It is vital that any organisation running online campaigns in Russia understands the market and its major search engine and Preston’s session gave delegates relevant and actionable insights into both areas, making him a worthy Medallion winner.”

Also recognised by attendees was Bill Hunt, who has won the award numerous times thanks to his extensive knowledge and experience in global search marketing.

The International Search Summit was held as part of SMX East. Other speakers at the Summit included Rishab Aiyer Ghosh of Topsy, Jae Choi of Naver, Janet Bartoli from LexisNexis and Andy Atkins-Krüger.

About the International Search Summit

The International Search Summit is a series of conferences dedicated to global and multilingual search and social media. It started in London in May 2008 and has covered a range of web marketing topics including international SEO, PPC and Social Media.

The conference, which is run by international web agency WebCertain, brings together some of the leading search marketing experts from around the globe who provide advice on running successful international web campaigns. The International Search Summit is partnering with Search Marketing Expo (SMX) to run events across the US and Europe.

See www.internationalsearchsummit.com for more information.