MBAF promotes marketing team to support firm’s growth

Nationally recognized public accounting firm Morrison, Brown, Argiz & Farra, LLC (MBAF) today announced the promotions of members of the firm’s marketing department. Hortensia Sampedro Hacker, who previously served as the Director of Marketing, has been promoted to Chief Marketing Officer. The firm also announced Carolina Argiz Orozco has been promoted to Marketing and Business Development Manager, and Jennifer Valdes and Valeria Sanchez have been promoted to Associate Marketing Managers. The announcements were made by Chairman and CEO, Tony Argiz.

“MBAF’s marketing department works diligently to help the firm expand our presence nationally, provides our principals and staff across the country with the tools to work better together, and keeps our clients informed of the latest financial and accounting news affecting their industries,” said Argiz. “Hortensia’s impeccable work ethic and deep industry knowledge, coupled with the marketing team’s dedication to the firm, help add great value to the work we do every day, and I congratulate the team on their new roles.”

In her new role, Sampedro Hacker will oversee the development of brand strategy, corporate communications and publicity, the execution of community relations programs, and provide digital marketing and direct sales support, including training and coaching. She has been with the firm nearly eight years, and brings more than 20 years experience in the banking industry and 15 years of experience with non-profit organizations. Her clients have ranged from commercial small- and medium-size businesses, to high net worth individuals, to corporate, institutional, international and sovereign relationships.

Sampedro Hacker is a member of the American Marketing Association, the Association for Accounting Marketing and Baker Tilly International – Marketing SIG. She serves as President of the CINTAS Foundation, and Commodore of the Key Biscayne Yacht Club. Sampedro Hacker holds a Master of Business Administration from New York University and received a Bachelor of Business Administration from the University of Miami. She also completed a post graduate study program at the Harvard Graduate School of Business in Business, Government and the International Economy.

Argiz Orozco previously served as Marketing and Events Coordinator, and in her new position, she will work on new business development and will continue with marketing responsibilities for special events and managing the firm’s non-profit sponsorships. Argiz Orozco is actively involved in Miami’s philanthropic community, and has served on the cabinet of the United Way of Miami-Dade and the Boys and Girls Club of Miami-Dade. Argiz Orozco received a bachelor’s degree from the College of the Holy Cross in Worcester, Mass.

Valdes and Sanchez previously served as marketing specialists, and will now have direct responsibility to execute the firm’s marketing goals. Valdes will be responsible for the department’s creative projects, including the design and production of all advertising projects, marketing collateral materials including business proposals. Sanchez will be responsible for the department’s direct marketing initiatives and database including digital initiatives. Valdes is a graduate of Pennsylvania State University and Miami Dade College. Sanchez is a graduate of Florida International University.

For more information, visit http://www.mbafcpa.com.

About MBAF

Morrison, Brown, Argiz & Farra, LLC (MBAF) is the 36th largest certified public accounting firm in the nation. For 15 years, INSIDE Public Accounting’s Best of the Best list has ranked MBAF as one of the top 25 performing firms in the country. More than 400 highly-qualified principals and employees serve domestic and international clients across a broad range of industries and practices in more than 44 countries and all 50 states from offices in Miami, New York, Baltimore, Boca Raton, Boulder, Fort Lauderdale, Orlando, Valhalla (Westchester, NY) and India.