Discovering business opportunities of Big Data

Organisations are beginning to discover the future business opportunities of Big Data as part of their IT solutions and strategies. To tap into these benefits, organisations not only need the right internal IT skill sets but also the right storage architecture, analytical tools, and data policies.

According to the 2012 European software survey by IDC, the benefits of Big Data have been advocated by 27% of European IT and business managers. Of those 27%, 18% are already looking at creating new products and services based on the opportunities that are opened up through the deployment of Big Data technologies. These facts are discussed in the report Big Data: How ready is Western Europe?; you can view this report here.

The downside to this is that Big Data can also mean an increase in storage hardware costs. However, by optimising existing storage assets, organisations will be able to ensure both their IT infrastructure and budget can keep up with the endless flow of terabytes.

By using an optimised storage infrastructure, organisations will be able to establish an IT roadmap for capturing, analysing and exploiting Big Data and turning that data into big opportunities. Some of the proven storage optimisation options available include deduplication, compression, archiving and automated data tiering.

According to IDC, Big Data is defined as four elements; volume, velocity, value and variety. The research explores how IT and business managers are looking to accelerate current analytics activities by using Big Data technologies.

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