A new luxury duvet manufacturer launches its new brand

In September 2014, Royal Eiderdown launched its new luxury duvet brand and also a new website. The brand name is the Skarð Eiderdown Duvet and takes its name from the Skarð farm in West Iceland. The Skarð farm, and its inhabitants, have a history since 1105 as the Skarð Bloodline has already 28 generations living on the Skarð farm. This family is one of the most famous families in Iceland and have been among the richest in Iceland as well.

Mr Hilmar Kristinsson, a 28th generation Skarð inhabitant and founding partner of Royal Eiderdown, carries on with the tradition of hand-picking eiderdown off the coast of the Skarð farm on a cluster of 63 islands in Breidafjordur, West Iceland.

“A special relationship exists between the wild eider duck and myself and my family; we treat the bird with respect as the eiderdown gives us a way of living,” said Hilmar. He carries on a tradition that has been passed down over many generations, and the first documented exchange of Skarð Eiderdown Duvets was recorded in 1455 AD when Ólöf the Rich and her husband Bjorn of Iceland sailed with gifts (among them Skarð eiderdown duvets) to the Danish King in Denmark.

‘The brand represents the ultimate comfort and exclusivity in duvets for the best possible sleep“ said Hreggvidur Magnusson founding partner. The eiderdown outperforms other filling materials with its superior insulation properties, and it’s rarer than a Rolls Royce as the yearly production can only support around 4,000 duvets using only eiderdown and no other filling material. The Skarð Duvet is light as a cloud, soft to the touch, and you get the Seal of Quality by the Icelandic Government Inspector with a purchase. From nest to the comfort of your own bed is a production chain that we fully control. There is no other duvet manufacturer that can give its customers such a promise and also provide a fully eco-sustainable product.

For more information, please visit www.royaleiderdown.is