Riga – 12.04.2020 – Latvian airline airBaltic has received the highest ranking among Latvian brands in the European Sustainable Brand Index in the transport and travel sector. The study was conducted from December 2021 to February 2022, and it analysed how society’s attitudes towards sustainability affect branding, communication, and business development.
Martin Gauss, Chief Executive Officer of airBaltic: “It is a great honour to be recognized as the most sustainable brand in the transport and travel sector, as well as one of the most sustainable brands in Latvia overall. Sustainability is at the core of all the ways we work – how we do business, how we interact with people, how we care about the environment and introducing green practices wherever we can. Therefore, we see ourselves as an example of what we do in the world. We think greener, we fly greener.”
In 2021, Latvian airline airBaltic published its annual sustainability report, providing information of airBaltic and its subsidiaries performance in this segment for 2020. Full airBaltic sustainability report is accessible on the company’s website: https://bit.ly/37ooVtk.
Sustainable Brand Index is Europe’s largest independent brand study on sustainability, founded in 2011 by SB Insight in Sweden. It is an independent study consisting of more than 1 500 brands, 35 industries, and 70 000 consumer interviews across Europe (the Nordics, the Netherlands & the Baltics).
airBaltic in brief:
airBaltic (Air Baltic Corporation AS) connects the Baltic region with over 70 destinations in Europe, the Middle East, and the CIS. Over the last 25 years airBaltic has developed as a strong, profitable and internationally respected airline. airBaltic is by far the best known international brand of Latvia and is responsible for more than 2.5% of the Latvian GDP. airBaltic operates 33 Airbus A220-300 aircraft. airBaltic has received numerous international awards for excellence and innovative services. Skytrax has awarded Latvian airline airBaltic a five–star COVID-19 safety rating. In addition, airBaltic is one of the Top twenty airlines for COVID-19 compliance by the safety, product, and COVID-19 rating agency Airlineratings.com. In 2018 and 2019 airBaltic received the ATW Airline Industry Achievement Award as the Market Leader of the Year. In addition, in 2019 airBaltic received Sector Leadership Award by Airline Business. airBaltic is a joint stock company that was established in 1995. Its primary shareholder is the Latvian state, which holds 97.03% of the stock, while the rest of the shareholders hold 2.97%.
Aviation industry indirectly provides close to 30 000 jobs in Latvia, while millions of people transfer through Riga, yet many more arrive to Latvia. Each year foreign tourists spend more than EUR 750 million in Latvia. Find out more: https://blog.airbaltic.com/airbaltic-an-asset-for-the-national-economy-of-latvia/.
For further information, please contact:
Alise Bethere
SVP Corporate Communications
A/S Air Baltic Corporation
Email: pr@airbaltic.lv
