Hreggviður to be the new Managing Director at The Engine

Hreggviður Steinar Magnússon has been appointed as the new Managing Director of The Engine. He assumed the position on 1 September 2022.

According to Icelandic business digital newspaper, Mr. Magnusson has been acting Digital Director at The Engine since 2018 and serving on the executive board of both The Engine and creative agency Pipar\TBWA, part of the TBWA collective worldwide. He has extensive experience in leadership positions in digital strategy dating back to 2009 coupled with a M.Sc. degree in Marketing and a second M.Sc. degree in Corporate Finance. 

The Engine specialises in digital execution ranging from performance marketing, managing paid search, paid social and programmatic. Also providing a host of digital services, including SEO, online PR, ecommerce tactics and B2B digital strategies. The company has offices in Reykjavik, Oslo and Copenhagen and is eager to open up offices in Helsinki.

“The Engine is strengthened by having secured Mr. Magnusson as the Managing Director of the agency and its staff. He has led digital strategy in recent years with excellent results. The Engine has been successful in the past years, having now embarked on a growth journey into the Nordics in a strong partnership with TBWA Nordics, providing high quality digital marketing and performance marketing services. This will be a challenge and I have full confidence in Hreggviður leading The Engine successfully on this journey.” says Guðmundur H Pálsson, CEO of Pipar\TBWA.

The Engine will work in close collaboration with TBWA Nordic creative agencies during the next months. TBWA Nordics have a footprint in each Nordic capital with a headcount of 300+ talented people working in branding, marketing strategy, PR, packaging, content production, communication concepts and more. 

“I am grateful for the opportunity to lead The Engine and the trust given to me by the board. The journey The Engine is on is incredibly exciting with growth opportunities in the Nordic markets. The agency has within its ranks talented, strong and exceptional people that serve on a daily basis our valued clients. There are many exciting things happening behind the scenes and I can´t wait to share the news in the coming months ahead. We have always been challenging the norms of our marketing industry and will continue to do so, holding ourselves accountable to the highest standards. I look forward to meeting the challenges posed by the growth journey ahead in the Nordics” says Hreggviður Steinar Magnússon