The Engine Nordic Unveils ODIN: A Data-Focused Project to Enhance Deliverables in Digital Marketing

Reykjavik, Iceland – June 11, 2024 – The Engine Nordic is proud to announce the launch of ODIN, an innovative internal project designed to elevate the quality of our deliverables through advanced data analysis and visualisation. 

ODIN, an acronym for Optimized Data Integration Network, promises to transform how our client-facing teams interact with and interpret data, providing actionable insights and enhancing overall client satisfaction. ODIN is tailored to assist our teams by automating data collection and analysis, streamlining previously complex and error-prone processes. Leveraging natural language processing (NLP) and business intelligence (BI), ODIN delivers secure, real-time insights while ensuring compliance with GDPR and ISO 27001 standards.

A standout feature of ODIN is “The Eye of ODIN,” which significantly boosts workflow efficiency and output quality. This AI-driven tool utilises NLP to integrate our data warehouse with OpenAI’s API, producing easy-to-understand client summaries. The Eye of ODIN delivers concise weekly summaries focusing on significant changes, simplifying decision-making and enhancing our ability to respond to client needs effectively.

Haukur Jarl Kristjánsson, Global Head of Performance, comments:

“We have been working on this project for the past two years; ODIN is more than just a software solution; it’s a game-changer in managing and interpreting data. By automating and simplifying the data analysis process, ODIN empowers our teams to focus on strategic decisions and client outcomes. This innovation reflects our commitment to excellence and continuous improvement in our service delivery.”Before the advent of ODIN, our agency needed help bridging the gap in data literacy among our teams.

The disparity in understanding complex data between seasoned experts and novices often led to inefficiencies in campaign management and client communication. Traditional methods required extensive manual data analysis and report generation, which were time-consuming and prone to errors.ODIN addresses these challenges by simplifying complex data into manageable insights. It supports project managers and account directors across a spectrum of data literacy, ensuring that experts and novices can effectively interpret and act on client performance data. This democratisation of data enhances our internal processes and improves our interactions with clients, leading to better decision-making and client satisfaction.

Currently, ODIN serves our project managers, account directors, and staff at partner creative agencies who require direct client interaction. By offering a clearer view of performance metrics and campaigns, ODIN enables informed decision-making and enhances strategic execution.

ODIN’s unique proposition lies in its ability to make complex digital marketing data accessible and understandable. Key features include:

• Accessibility and Simplification: Ensuring data is comprehensible for individuals at all levels of expertise.
• Automated Reporting: Streamlining report generation to save time and reduce errors.
• Actionable Insights: Providing clear, practical insights for decision-making.
• Data Security and Compliance: Adhering to GDPR and ISO 27001 standards.
• Customisable Dashboards: Tailoring views to meet specific needs.
• Collaborative Tool: Enhancing teamwork and communication.
• Real-Time Insights: Delivering up-to-date information for timely decisions.

As we continue to develop ODIN, the following steps involve enhancing its capabilities to tell us ‘WHAT’ happened, ‘ WHY’ it happened, and ‘HOW’ we can improve results.

“By introducing ODIN, we have streamlined campaign reporting and enhanced client communication. This has led to a more focused approach to strategy and execution, reducing the time previously spent on manual tasks and allowing more attention to be directed towards client outcomes,” said Kristjan Mar Hauksson, Nordic Chief Strategy Officer.

The metrics for ODIN’s success include improved quality of deliverables, reduced time spent on data analysis, and enhanced profit margins without compromising the quality of our work. ODIN exemplifies our commitment to leveraging technology for client success and business excellence.

The picture shows from the right:
Kristjan Mar Hauksson, Nordic Chief Strategy Officer
Haukur Jarl Kristjansson, Nordic Head of Performance
Hreggvidur Magnusson, Nordic Chief Executive Officer

For more information about ODIN and The Engine Nordic, please contact:

Media Contact:
Haukur Jarl Kristjansson
Global Performance Manager
haukur@theenginenordic.com
https://theenginenordic.com/

About ODIN
ODIN is an internal data-focused project intended to improve the quality of our deliverables. It is designed to enhance the quality of our deliverables through improved data analysis and visualisation. Focused on assisting client-facing teams, ODIN simplifies reporting and enables more impactful client interactions by automating data collection and analysis. Leveraging natural language processing and business intelligence, it efficiently provides secure, actionable insights, streamlining what was once complex, error-prone processes. ODIN also prioritises data security and compliance with key standards such as GDPR and ISO 27001. A key feature of ODIN is “The Eye of ODIN,” which significantly boosts our workflow efficiency and output quality. It helps our client-facing teams overcome challenges in interpreting complex data by using natural language processing to integrate our data warehouse with OpenAI’s API, thus producing easy-to-understand client summaries.

This AI-driven tool offers a clear advantage by delivering concise weekly summaries to project managers and management. It focuses on significant changes and presents them in straightforward terms. This focus on ‘WHAT’ simplifies decision-making and effectively enhances our ability to respond to client needs.

ODIN stands for “Online Database for Insights & Numbers”.

About The Engine Nordic:

Engine Nordic is a leading digital marketing agency committed to delivering high-quality, data-driven solutions to our clients. With a focus on innovation and excellence, we continuously strive to improve our processes and outcomes through technology. The company has been working in the digital marketing space since 2005 for companies large and small and gained valuable knowledge along the way. The Engine holds offices in Reykjavik, Copenhagen, Oslo and Helsinki.