December 10, 2024, Oslo, Norway – Aida Social, the AI-powered social media platform transforming how businesses create and manage content, has launched its latest innovation: Brand Brain—a powerful internal engine designed to ensure brand consistency and elevate creative collaboration across teams.
Built specifically for small and medium-sized businesses (SMEs), Brand Brain is Aida’s response to a challenge many growing companies face: how to keep their brand identity consistent across platforms, teams, and campaigns, especially without large marketing departments or agencies in place.
“This is a game-changer for businesses,” said Suzie Webb, CXO and Co-founder of Aida Social. “With Brand Brain, we’re allowing our users to translate their brand identity into consistent, engaging content—at scale and with ease.”
Key Features of Brand Brain
AI-Powered Brand Understanding
Brand Brain uses artificial intelligence to learn and interpret your brand’s tone, visual style, messaging guidelines, and audience insights.
Built-In Brand Consistency
Whether content is created by a founder, a freelancer, or a team member, Brand Brain ensures that every post feels and sounds like your brand—no more off-tone captions or mismatched visuals.
Creative Collaboration, Enhanced
Acting as a creative partner, Brand Brain doesn’t just manage brand compliance—it contributes. It can generate new assets, suggest campaign ideas, and evolve alongside your business.
SME-Focused Design
Brand Brain is tailored for businesses without in-house designers or full-time marketing teams. It brings enterprise-level brand management tools to companies that need simplicity without compromise.
The Engine Inside Aida
Brand Brain is set to become the intelligent core of the Aida platform, powering personalised content generation and more intelligent recommendations based on brand identity, audience preferences, and performance insights.
“We’ve seen how hard it is for small businesses to go from brand guidelines to real-world execution,” said Øyvind Harjo, CEO and Co-founder of Aida Social. “With Brand Brain, we’re bridging that gap. It’s like having a brand guardian and creative director built into your workflow.”
What’s Next for Brand Brain?
The current release includes tone-of-voice modeling, content styling, and post-optimisation based on brand values. Future updates will expand into visual identity matching, brand-driven performance insights, and cross-channel optimisation, making Brand Brain a full creative intelligence engine at the heart of Aida.
Try It Now
Brand Brain is now live for all Aida Social users. Visit www.aida.social to start a free trial and experience a smarter, more brand-aware way to create content.
About Aida Social
Aida Social is an AI-powered content creation and publishing platform that helps businesses streamline their social media workflows. Built by a team of seasoned creatives and technologists, Aida delivers intuitive, powerful tools that blend automation with originality, giving users time to focus on what matters most: creativity, growth, and connection.
Press Contact:
Øyvind Harjo
Co-founder & CEO
hello@aida.social
www.aida.social
