Pipar\TBWA Named Advertising Agency of the Year for the Second Consecutive Year

Reykjavík, Iceland, 13.03.2025 – PiparTBWA has been named Advertising Agency of the Year for the second year in a row by ÍMARK, the Icelandic Marketing Association. These prestigious awards, which are voted on by marketing directors from Icelandic companies, are the most sought-after in the industry.

The accolade recognizes outstanding service, creativity, professionalism, and a strong focus on client success over the past year.

Guðmundur Pálsson, CEO of Pipar\TBWA, expressed his pride and gratitude in receiving the award for a second time:

“Pipar\TBWA has been at the forefront of the advertising industry in Iceland, benefiting from its collaboration with TBWA, one of the world’s largest advertising agency networks. Creativity has been our core strength in recent years, and we are fortunate to have a talented team with vast experience. People are the key factor in this industry, as success ultimately depends on ideas and strategic advice.” 

In addition to winning Advertising Agency of the Year, Pipar\TBWA also secured two Awards—one in the PR category and another for Posters and Billboards—for its campaign “Ekki taka skjáhættuna” (Don’t Take the Screen Risk), created in partnership with Sjóvá.

About Pipar\TBWA

Pipar\TBWA is part of the TBWA global advertising network, which includes over 300 agencies worldwide. This affiliation enables Pipar\TBWA to draw insights from successful international campaigns and apply them to its clients’ marketing strategies.

Creativity is at the heart of what we do, ensuring brands stand out in a world filled with constant distractions. Through innovative ideas and professional execution, we help businesses achieve measurable success.

Pipar\TBWA offers comprehensive advertising services, including media planning and buying through Pipar\MEDIA. Our expertise spans all media platforms, including television, radio, print, digital, and social media. Our data-driven marketing strategies, informed by market research and lifestyle analysis, allow us to optimize campaign effectiveness.

Additionally, we specialize in digital marketing from strategy to execution. Our Ceedr division ensures seamless management across digital platforms and search engines, delivering outstanding results and earning multiple international awards. Pipar\TBWA is recognized as a leader in digital marketing across Europe.

Pipar\TBWA is a part of the TBWA\Nordic Alliance, a collective of 300 thinkers and doers who solve problems with creativity anywhere they exist, spanning advertising, brand strategy, experience, design, digital and much more.

Contact Details:

Pipar\TBWA
Guðrúnartún 8
105 Reykjavík, Iceland
Tel: +354 510 9000

Media Enquiries:
Lára Ómarsdóttir, Head of Communications
Email: lara@pipar-tbwa.is

Picture comes with the press release.