I Never Went South festival attracts rave reviews

Rave reviews have appeared for the fifth annual Aldrei For Eg Sudur music festival, which took place over the Easter weekend.

Festival organisers Mugison and Mugipapa have declared the festival – which featured a whopping 34 Icelandic music acts in its two day run – a total success, and have already started laying plans for next year’s bash.

Among the crowd of thousands to attend were a slew of international journalists that travelled northwards to Isafjordur, Iceland, specifically to witness the festival. In an enthusiastic re-telling of the whole festival, NME.com professes its love for Mugison, Megas and recent BBC World Service Battle of the Bands’ finalists Hraun, among others.

Clash Magazine’s journalist, Matthew Bennett, was equally thrilled by the festival, stating that “I Never Went South is a local delight deliberately hosted both geographically and ideologically from the exhausted and beaten track of corporate sponsored brand wank fests which appear to be popping up like generic ring fenced mushrooms in increasing propensity.”

Other equally positive reviews have been pouring in this week. Intro Magazine fawns over the festival in German, as do the good people at Laut. International jet-setter Olaf Furniss also does an excellent job of describing Aldrei For Eg Sudur and its vibrant atmosphere in an excellent Scotsman piece.

Some of the visiting journalists also documented the festival on their Flickr and YouTube accounts.

For full details of the media reviews and for more information on music festivals in Iceland, visit www.icelandmusic.is.

Icelandmusic.is is also offering readers a chance to see Faroese superstar Eivor Palsdottir perform the time-tested classic ‘Stand by Your Man’ at the Aldrei For Eg Sudur closing party.