Kevin Jon (KJ) overcomes adversity to become the UK’s new music sensation

Deep Within the Skin single digital release date: 7th July 2008

Pop / RnB sensation KJ is set to release his first single ‘Deep Within the Skin’ this July, on the fledgling Savage Trax label, almost against the odds.

The immensely-talented singer and producer long-harboured a dream of turning professional from an early age, self-producing over 250 tracks, writing thousands of lyrics, and playing his songs to close family and friends, but all the time agonising over playing in public. The fear became so great that KJ began getting panic attacks and even finding it difficult to leave the house. Kevin himself admits:

“At the time I didn’t realise and I didn’t get any help, so it developed. The panic attacks turned into depression and sometimes just going to the supermarket was difficult.”

Searching for ways to combat his fears, KJ began to write about how he felt and was finally persuaded to upload his tracks to MySpace where they caught the eyes and ears of SavageTrax boss Kevin Savage, who immediately signed him up for a £1m, 4-album deal. The deal changed everything overnight, giving KJ a new-found boost of confidence, enough to get up on stage and perform in front of 25,000 people at 2007’s Cardiff Mardi Gras.

Realising how empowering overcoming such an adversity can be, KJ and the mental health charity ‘No Panic’ have joined forces in an effort to reach sufferers who still shy away from seeking help. As a Patron of ‘No Panic’, KJ hopes to inspire sufferers to come forward as he did, proving that it is possible to beat a panic disorder.

‘Deep Within the Skin’ showcases KJ’s love of 80’s pop, hip hop and R & B, indeed it’s no surprise that KJ has been compared to a British Justin Timberlake, and with a reverential nod to studio maestro Timberland very apparent within the production. Due to be released on all major download sites, the single is backed up by 4 killer club remixes by a crop of producers renowned for their dancefloor-destroying productions.

First up is GRN, aka DJ and Producer Glen Nicholls, who has just topped the Buzz Chart with a remix of the Champion Classic ‘Show Me Love’ by Robin S and has been busy remixing the Yazoo comeback project after numerous chart-topping remixes for Depeche Mode, The Prodigy, Sander Kleinberg and Bomb the Bass. 7th Heaven have produced a breezy club version that compliments their remix roster for the likes of Booty Luv, The Ting Tings, The Freemasons and Eric Prydz. The House Junkies add a touch of their floor-filling electro house style that’s been consistently wowing crowds at the Heaven nightclub in London. Finally John-e Jay, a talented Club DJ/Producer from Worcester, puts in a seriously wonky bass rework very much in the Sinden vein.

It just goes to show, fear need never get in the way of dreams.

ENDS
For further information please contact:
Danny Payne or Rob Hyde
Zest PR
Tel. 0044 (0)207 734 0206
danny@zestpr.com / rob@zestpr.com

Notes to Editors:

KJ
Deep Within the Skin
Released: 7th July (digital release)
Savage Trax Records
www.kevinjon.co.uk
www.savagetrax.com
www.myspace.com/kevinjonslade

KJ is a patron of the mental health charity ‘No Panic’
www.nopanic.org.uk