REYKJAVIK, ICELAND – December 12, 2025 – Hertz Iceland is proud to announce it has been named “Iceland’s Leading Car Rental Company 2025” by the prestigious World Travel Awards (WTA). This accolade marks a significant return to the top for the company, solidifying its reputation as the premier choice for travellers exploring the Land of Fire and Ice.
The World Travel Awards are among the most prestigious awards in the global tourism industry and have been presented annually since 1993. Their goal is to reward companies that demonstrate outstanding service, innovation, and professionalism in travel and tourism.
A Legacy of Excellence
Since 2017, Hertz has won the award seven times, demonstrating consistent leadership in the market. Having been nominated for the prize for nine consecutive years, Hertz has reclaimed its status as the industry leader for 2025, after holding the title consecutively from 2019 to 2022.
“We are incredibly proud of this recognition,” says Sigurður Berndsen, CEO of Hertz Iceland. “The nomination reflects the trust of our customers and the steadfast work our staff puts in every day to create a safe and reliable experience for tourists and Icelanders who rent cars from us.”
Innovation and Service
Hertz Iceland operates 11 service stations across the country, including at Keflavík Airport, Reykjavík, and in the country’s main urban centres. In recent years, the company has implemented diverse technical solutions to improve service, including a partnership with RentalMatics that enhances real-time fleet management, making it more efficient and environmentally friendly.
“We view this nomination as confirmation that we are on the right track,” adds Sigurður. “In Iceland, many excellent companies are working in this field, but what separates Hertz from others is stability, experience, and service built on decades of knowledge and trust.”
About Hertz Iceland
Hertz Iceland is one of the longest-operating and most trusted car rental agencies in the country. With a diverse and modern fleet ranging from economical city cars to rugged 4×4 Land Rovers and modified Super Jeeps, Hertz offers travellers seamless access to high-quality vehicles suited to Iceland’s unique terrain and weather conditions.
For more information about Hertz Iceland or to book a vehicle, please visit www.hertz.is.
About World Travel Awards
World Travel Awards™ was established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Today, the World Travel Awards™ brand is recognised globally as the ultimate hallmark of industry excellence.
Each year, World Travel Awards™ covers the globe with its Grand Tour – a series of regional gala ceremonies to recognise excellence within each continent, culminating with the winners going head-to-head in a Grand Final at the end of the year.
World Travel Awards™ gala ceremonies are regarded as milestone events in the travel calendar, attended by the industry’s key decision-makers, figureheads, influencers and media. The programme, its winners and its sponsors are represented globally on social media, with fresh daily content across multiple platforms.
Media Contact:
Hertz Car Rental
Selhella 5
221 Hafnarfjörður, Iceland
Tel: +354 522 44 00
Email: hertz@hertz.is
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