Affiliate Marketing: Merchant best practices unveiled!

Knexus Digital, the essential digital marketing resource, has teamed up with Neil Robbins at Silverbean to provide insights on best practice performance-based management of the affiliate channel!

“Understanding the way affiliates function can transform the way marketers perceive this all-important marketing channel! We’re excited to work with Knexus Digital to provide strategic intelligence to digital marketers”, said Neil.

Ashmi Ahluwalia, Knexus Digital Product Manager said, “B2C marketers are very focused today on increasing online sales and building an online brand online. Affiliate programs are often integral to this effort but are becoming more complex and challenging. So we’re very pleased to be delivering quality, actionable ideas and insights that will help Knexus Digital customers improve their Affiliate performance.”

Knexus Digital users can preview the insights live on 27th May 2009 (15.00 GMT ). Neil Robbins will discuss:

• What turns affiliates off
• How to disenfranchise affiliates
• How to manage problems after they have been created
• What are the main mistakes made by merchants

First time users of Knexus Digital can sign up for this complimentary live webcast at www.knexusgroup.com/view/893/complimentary/087229

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About Knexus Digital
Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success.

In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways.

About Silverbean
Formed in 2002 Silverbean is a digital marketing agency working with clients all over the UK who want to increase the number of sales their websites generate. Though we have a portfolio of specialist services affiliate marketing remains central to our offering with our highly experienced team managing affiliate programs for nearly seven years.

Knexus Media Inquiries
Sherlyn Lee
Marketing Manager, Knexus Ltd
t. +44 (0) 845 838 5316
e.sherlyn.lee@knexusgroup.com

Silverbean Enquiries
If you have an interest in developing an affiliate marketing program for your business or you believe you could benefit from a strategic review of your current affiliate marketing activities please contact Neil Robbins on 0191 406 1200.