A Journey Beyond Misconceptions: Exploring Iceland’s Heart

Reykjavik, Iceland, 01.05.2024 – Amidst the breathtaking landscapes where fire meets ice, Iceland Luxury Tours invites adventurers to experience the true essence of Iceland, a country as safe as it is mesmerising. Founded by Sveinn Sigurður Kjartansson (Svenni) and his wife Stella in 2009, this enterprise is more than a business; it’s a mission to showcase the real spirit of Iceland beyond the sensationalised narratives.

In recent months, the increased volcanic activity in Iceland has captured global attention, often casting a shadow of apprehension. However, Svenni, a native with a profound connection to his land, offers a different perspective. “Volcanic activity enriches our land’s story, bringing opportunities for awe and learning, not danger,” he emphasises, aiming to shift the focus from caution to curiosity.

Facing Nature’s Narrative

Addressing safety concerns, Svenni reassures travellers about the localised nature of volcanic activities and the extensive monitoring and preparedness that ensure the safety of both locals and visitors. “Misconceptions often arise from exaggerated media reports, and we have seen many recently. Through education and real-time information, we aim to present Iceland as it truly is—a land where safety and adventure coexist harmoniously,” says Svenni.

Beyond the Headlines: Partnership and Preparedness

Iceland Luxury Tours is working with others. Svenni’s mission is to convey a unified message that Iceland is open, safe, and welcoming by partnering with geological experts, local authorities, and other tourism operators. “These collaborations help us debunk myths and ensure that our guests can experience Iceland’s magic without worries,” he notes.

Looking Ahead

Optimistic about the future, Svenni views every challenge as an opportunity to innovate and inspire. “We promise to offer not just a journey through Iceland but an exploration of its very soul – safely, respectfully, and memorably,” Svenni concludes, embodying the spirit of Icelandic hospitality and adventure.

For travellers seeking to explore beyond the headlines, Iceland, through the experiences crafted by Iceland Luxury Tours, remains a beacon of wonder, ready to reveal its true nature to the world.

This story is a part of the 100 Stories from Iceland.

For more information, visit https://icelandluxurytours.com

Sveinn Sigurður Kjartansson
Iceland Luxury Tours
Borgartun 23
105 Reykjavik, Iceland
Phone: (+354) 554 7500
Email: sveinn@icelandluxurytours.com