Why Your Current Digital Marketing Strategy Will Fail in the Age of Agentic AI

Reykjavík, Iceland, 31.08.2026 — The Reykjavik Internet Marketing Conference (RIMC), Iceland’s premier digital marketing event, returns on Thursday, September 17, 2026. This year’s edition marks a pivotal shift for the industry, focusing on how brands can win consumer selection in an emerging reality dominated by Agentic Artificial Intelligence.

The digital marketing landscape is undergoing its most profound transformation to date. The industry focus is rapidly shifting away from optimizing for click-through rates (CTR) and web traffic toward optimizing for preference—ensuring brands are chosen when autonomous AI agents and digital assistants make decisions and execute transactions on behalf of consumers.

Autonomous Systems Making Real-Time Decisions

RIMC 2026 will center on Agentic AI—systems that act not merely as passive chatbots waiting for prompts, but as active agents capable of making autonomous decisions to solve complex tasks. As AI shapes consumer behavior, future visibility will depend on technical data quality and context rather than catchy slogans.

“RIMC is no longer just a traditional marketing conference; it’s a critical reality check on where digital communication is headed,” says Kristján Már Hauksson, founder of RIMC and CSO at Ceedr Nordic. “The question facing every business is simple: Are our brands ready when machines start making choices for consumers?”

Global Industry Experts and Real-World Applications

RIMC 2026 brings together international leaders and top local experts to connect high-level industry trends with concrete applications:

• Arnoldo Cabrera (Global IKEA): Demonstrates how the digital optimization landscape at one of the world’s largest brands has evolved, and how agentic technology impacts the interplay of search (SEO/AEO), advertising (SEM), and conversion rate optimization (CRO).

• Alex Moss (Yoast): Details how site optimization for agentic commerce works via UCP and ACP, explaining how technical data dictates visibility across platforms like ChatGPT and Google AI Overviews.

• Christian Sogn Iversen (Sprellgruppen): Explores why physical retail stores serve as the ultimate data anchor in an agentic-driven commerce environment.

• Snæbjörn Ragnarsson (Pipar\TBWA) & Elín Elísabet Jóhannsdóttir Löve (The National Church of Iceland): Present a human-centric case study showing how a non-AI digital solution effectively solved complex engagement challenges.

• Einar Thor (FINDS): Connects global e-commerce shifts to local market realities, showing how businesses can leverage agentic integrations today.

Event Schedule & Registration

The conference takes place on September 17, 2026, from 13:00 to 17:15 GMT (doors open at 12:30), followed by networking drinks at Happy Hour.

Early bird tickets are available on Tix.is through [Early Bird End Date] for [Price] (standard ticket price: [Price]).

For full conference program details and registration, visit www.rimc.is

Media Contact:

Hreggvidur Magnússson
CEO Ceedr
rimc@rimc.is
www.rimc.is