Nordic AdTech Challenger Inzynk Kills the B2B “SaaS Tax” with €0 Platform Fee and Cookieless Self-Serve Launch

STOCKHOLM & TRONDHEIM – September 07, 2026 – Across the B2B industry, frontline marketing teams face a growing dilemma: stagnant budgets, intense CFO scrutiny on ROI, and mounting digital exhaustion. Yet, companies are routinely forced to funnel a major share of their advertising budgets into expensive software licenses just for the right to access targeting tools.

Today, Nordic AdTech challenger Inzynk announced a disruptive alternative to this practice. By making its self-serve platform available to the public and dropping the platform fee to €0/month for active advertisers, Inzynk is eliminating the mandatory software subscription fees that have long dominated the industry. The bold move allows marketing teams and independent agencies to bypass expensive, long-term contracts and direct 100% of their ad budgets straight into live campaigns.

Historically recognized for its deep consulting roots in Account-Based Marketing (ABM), Inzynk is now opening public access to the execution technology it built and refined internally over years of client work.

“Companies are forced to spend a massive portion of their advertising budgets just on the software required to reach their B2B audience,” says Pål Lind, Co-Founder of Inzynk. “Our goal is to give companies the opportunity to focus on reach, without paying for tools just to manage that reach. The industry has accepted this ‘SaaS Tax’ as normal. It isn’t normal; it is extortion.”

Frictionless Setup & Cookieless Precision

The newly launched self-serve platform grants users full access to Inzynk’s complete suite of capabilities with zero software subscription fees:

• Audience Builder: Build precise target account lists without enterprise onboarding delays.

• Company Ads: Execute account-targeted advertising across the open web and premium global media.

• Visitor ID: Track and identify which target companies are actively engaging on-site.

Marketers can go from building an audience to launching a live campaign in under 10 minutes. Furthermore, as third-party cookies crumble, the platform relies on a 100% cookieless IP-geofencing engine to surgically target enterprise accounts without monitoring individual consumers or violating privacy regulations.

“We believe 100% of your budget belongs in the market, not in a vendor’s pocket,” says Erik Johnsson, CEO of Inzynk. “By removing the hefty price tag and the friction of long-term contracts, we are allowing marketers to redirect their funds into actual advertising spend. We are democratizing access to high-performance account targeting.”

About InZynk

Founded with roots dating back to 2010 and officially established in 2017 between Trondheim and Stockholm, Inzynk is a B2B advertising platform built to democratize Account-Based Marketing. Built by industry veterans who pioneered cookieless targeting, Inzynk helps companies reach the accounts that matter, eliminate ad waste, and prove marketing impact without complex tech stacks or enterprise software fees.

Media Contacts

Pernilla Walkin
Marketing Manager, Inzynk
Email: https://inzynk.com/contact

Inzynk Sweden
Gumshornsgatan 5
114 60 Stockholm, Sweden
Phone: +46 73 975 46 86

Inzynk Norway
Krambugata 2
7011 Trondheim, Norway
Phone: +47 48 48 04 84
Website: www.inzynk.com